Gen Y not into Twitter - Dallas Business Journal:

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A new survey by the Participatory Marketinyg Network finds just 22 percent of Generation Y consumerse areusing Twitter. However, when asked about how much they usesocial networking, 99 percent from this group, who in generalo have not yet hit 30, report havingg an active profile on at least one sociapl networking site. "Twitter dominates the news, but clearlt we're only touching the surface of its potentia l as amarketing vehicle," said Michael Dellq Penna, PMN’s co-founder and executive "This is a classic 'glasse half full' scenario for Twitter because it's clear that Gen Y has an appetitre for social networking, but still hasn't full y embraced micro-blogging.
There is a tremendous opportunityg now for marketers to developp strategies to get this important group activ eon Twitter, too." More than 85 percentf follow friends. More than 54 percent follow More than 29 percentfollos family. More than 29 percent followe companies. Of those who use a social network, 89 percenrt have downloaded one of the following to their profile photos (89 percent), games (53 entertainment (51 percent), news (32 percent) and weathee (29 percent). Thirty-eight percent of Gen Y have an iPhonre oriPod Touch.
Games (53 percent), entertainment (35 lifestyle (31 percent), financial - (28 percent), financial "paid" (seven percent) are the most populart mobile applications. More than one-quarter (26 indicated none. You can click to follow the South Florid Business Journalon Twitter.