New Era, Bills launch 'Buffalo Football' - Business First of Buffalo:

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New Era, the Buffalo-based designe of headwear and apparel, has launched a Buffalo Footballo collection of hatsand T-shirts. The firstf wave features caps with the numbers81 (Terrell 5 (Trent Edwards), 23 (Marshawn and 51 (Paul Posloszny) on sale as well as T-shirtse honoring the Bills “All-Time Team” and retired defensives end Bruce Smith, who is being inductefd into the Pro Football Hall of Fame in The Bills commemorative baseball cap sells for $35 while the four caps sell for $25. The two T-shirts sell of New Era may be producinb other Bills 50th anniversary commemorative merchandisde laterthis year. Other Bill commemorative merchandise is availableat .
Tops is the presentintg sponsor of the Bills 50thanniversaruy season. Bruce Popko, Bills senior vice president ofbusinessd development, said partnering with New Era has an easy decision. “Neww Era is a local company with a nationallgrecognized brand, and they are knowh for their high quality Popko said. The New Era-produced Bills caps and shirtse can be purchased atNew Era’s flagship stord on Delaware Avenue in downtown all Buffalo Bills retaio locations as well as both New Era’ online store, www.neweracap.com or the Billsd online retail outlet, www.buffalobills.com.
“The Bills have one of the most recognizablde brands in all of sportsa and we are especially thrilled to team with them durinfg their historic50th season,” said Gerry Matos, New Era senior vice president of