Terralever, Go Daddy partner with Microsoft to market programs - Phoenix Business Journal:

http://journeytomorocco.com/2007/09/09/doing-the-tourist-thing/
On one side sits Tempe-based Terralever, an interactived marketing and Webdevelopment firm. It is well known in the progranmdevelopment world, but because the company marketds itself only through word of mouth, it live in relative anonymity among the general populace. Standing tall on the othed sideis Scottsdale's The , known more for its racy televisioj advertisements and celebrity spokeswomen than for its place as the world'se largest Internet domain registrar. But fillin the zero-to-infinity gap between the companies' marketing budgets is Bellevue, Wash.-based behemoth Microsoft, known worldwide as a leadet in technological innovationand commodification.
Microsoft officials asked Terralever to present its work atMIX 2008, set for March 5-7 in Las MIX is Microsoft's annual showcases and discussion of cutting-edge technical, creatived and business methods focused on the futur of the Internet. Now in its third year, MIX has becomr a destination forthe Internet's brightest minds and most innovativs ideas. This year, Microsoft CEO Steve chief software architect Ray Ozzie and Internet Exploredr general manager Dean Hachamovitcu will givekeynote speeches. Add Terralever's technology Joel Neubeck, to that list.
He will lead a breakout sessiom for the audience todiscuses Terralever's latest Internet-based game, "Zero Gravity," built on Microsoft'sw Silverlight 2 platform. Terralever was the firsrt to build a game using the Silverlight 2Internetr application, as well as for the previous versions 1 and 1.1. Whilew the partnership will help Terralever position itseltf as the industry expert in the Silverlight working with a product that has not yet been releasesd to the public can be abumpy road, Neubeck "It's definitely an honor that comes with some interesting he said. "There are no commands or instructions. You have to be able to react andbe flexible.
" Meanwhile, therd will be no press releases abouy the company's work or its appearance at the conference. That is the way Terralever works, Johnson said. Go Daddy took the opposite approach regarding its dealwith Microsoft. On Feb. 27 at 12:01 a.m., the technology and businesse wire services were flooded by news of the partnership forged betweemnthose companies. Later that day, a formal announcement was made in Los Angeles atthe "Heroes Happenh Here" event, where Microsoft launched Server its first new server in five The company is using Go Daddy's Internet Information Services 7.0 software as the backbonde of Server 2008.
The announcement was natural, especially sinces Go Daddy began advertising Microsoft server products and servicezs nearly twoyears ago. Since Microsoft has added "10 to 12 points of market said Michael van hosting group marketing managerat Microsoft. The software giant sought out Go Dadd y just as itdid Terralever. In this Microsoft was looking for what theedgy company'd image and endorsement would do to sell its new he said. "In a spaced that is really quitew crowded, they have risen to the top throughu innovative marketing that has solidified theidr brand recognition in the vanDijken said.
"For us, haviny an industry leader make an endorsement of our product speaksfor itself." Go Daddy CEO Bob Parsonw said the partnership brings together two industry innovators. That, he said, is something the world need s toknow about. "Being at the forefront of new technology is something that has been our callingy cardfor years," he said. "Is this a good partnership? Absolutely." Microsoft Corp.: : The Go Dadd Group Inc.
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