Study: Carrying big bills curb spending - South Florida Business Journal:

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The study finds that shopperd are more wary of spending when carryingv one big denomination of instead of multiple denominations equivalent to the same Doing so curbs spendinh because is it is consciously harder to break abig bill, = and doing so heightens the chance consumers will lose track of spending, according to When those studied knew they had to save $100 or practicse self-control in spending, they were more likely to chooses a single $100 bill than five $20 “If you want to cut back on your spendingt in this tight economy, keep your cash in a few big billss verus a number of smaller said Joydeep Srivastava, associate professor of marketinfg at the Robert H.
Smith School of Business, co-authoer of the research. “In the face of the temptationhto spend, you’ll be more reluctant to break that hundred-dollarr bill so you’ll end up saving it.” The researcy will be published in an upcoming edition of the Journal of Consumer Research . It follows previous research by Srivastavaand co-researcher Priya of , that found consumer spend more when using credig cards or gift cards instead of