Conference Board: 43% of Internet users now in social networks - Business Courier of Cincinnati:

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Of web users, 43 percen use a social networkingWeb site, up from 27 percentf last year, the nonprofitt global research group in its quarterly Consumer Internet The most popular site is used by 78 percent of social network participants, followed by MySpace (42 LinkedIn (17 percent) and (10 percent). The survey tracka about 10,000 Internet-equipped households nationwide. It said seniorss age 55 and older are quickly increasin their use of social networks, up from 6 percent last year to 19 perceng this year. Women are more likely than men touse social-networ sites (48 percent versus 38 percent).
The majoritu of users log on at The Conference Board with a quarter logging onat work, and 10 percengt connecting through their phone. More than half say they log on at leas oncea day. ""Online social networks are more than just a fad amonb theyounger generation," Lynn Franco, director of The Conference Boarx Consumer Research Center, said in a statementy Tuesday. "They've become an integral part of our personalo andprofessional lives. They’re an effective way to keep in touchgwith people, connect with friends and family, and networlk with colleagues. "Social media will also transform marketingg as weknow it.
They’re powerfup communication tools, and are becoming an essentiak part of successful marketing The survey said Facebook is equally popular among men and while women are more likely thanmen (47 percent versue 35 percent) to use MySpace and more men than womehn (21 percent versus 15 percent) use Users of the micro-blogging site Twitter say theit top reasons for "tweeting" are to connecyt with friends (42 percent), update their status (29 percent), look for news (26 percent) and for work-relatedf reasons (22 percent).