Target to showcase video games at E3 - Minneapolis / St. Paul Business Journal:

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For the first time, the Minneapolis-based retail giant is participating in the Electronic Entertainment held in Los Angeles from Tuesday through The expo is taking place at a time when the industryh is struggling with the effects of aglobal recession, as well as cheapo gaming alternatives that are available on the Internet and over mobile devices. Still, the event is expected to draw 40,00o0 attendees, a big uptick from last when E3 scaled back to focus onindustry insiders.
For Minneapolis-basex Target (NYSE: TGT), the eventy is a chance for the retailk giant to partner with videio game publishers to showoff family-friendly titles and, of course, get its name in frontg of thousands of The 2,113-square-foot Target Bullseye Lounge will be situatedf in high-traffic corridor connecting two main halls at the Los Angelees Convention Center. The lounge will be staffes by 10 people at anygiven time, and will featurse eight Nintendo Wii systems showcasing three upcomingh games: Activision Blizzard Inc.’s Transformers: Revenge of the and Ubisoft’s Press Your Luck 2010 and The Price is Righgt 2010. There will also be Target store branf ArcherFarms snacks.