5 Who Thrive: Four key changes enabled SuperGeeks to prosper - Puget Sound Business Journal (Seattle):

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“We’re seeing if they can fly in this league, and they shoulr be able to match the level of skillp andquality immediately,” Ledoux “Even if we’re desperate for workers, we’l still take the time to get it Beyond implementing stricter hiring Kerr and Ledoux are creating a working environmengt that supports “A” employees withoutr micro-managing. The fourth step, Kerr was to begin soliciting feedbacjfrom SuperGeeks’ base of approximately 10,00o0 customers through online surveys and comment “We started asking customer on a regular basis what they want, how they how we can do thing s differently or better, which is something we hadn’yt done before,” he said, adding that he encouragese participation through giveaways for such items as iPodsz and certificates for a professional massage.
“Sometime the comments are painful, many times it’a insightful, and almost always it’s worthy gold,” Kerr said.